Oregon State University - October 2022 - April 2023
Ski Lift Maintenance Training:
The premier workforce development solution for the ski industry
Campaign:
SLMT 2022-2023
Marketing Channels:
Web/UX, Email, Social Media, Podcast, PPC, and Print
For this campaign, I sought to convey customer benefits by generating marketing copy that communicated:
loss aversion,
scarcity, and
authority principle.
A Good Lift Mechanic is Hard to Find
OSU’s CORE develops and facilitates the Ski Lift Maintenance Technician (SLMT) training program. SLMT provides the technical skills and expertise needed to become a Level 1 lift maintenance technician. Meeting all National Ski Area Association (NSAA) requirements in a hybrid learning format that combines self-paced, online courses with onsite assessments, SLMT is the modern ski area solution for streamlining lift maintenance technician training for new hires, seasonal lift operators, and other experienced resort employees.
12 new ski area partners
11 states across the US
27 ski lift mechanics trained
$4,000 campaign under budget
$7,000 gross revenue
established national foothold
Social Media
Banner Ads
Other paid media such as podcast ads and direct mailers did not perform as anticipated, providing us with valuable data for future SLMT campaigns.
Email and banner ads with Ski Area Management Magazine enabled us to reach high value leads across the US.
262
273
unique pageviews
average time on page
Social media was the second highest yielding channel.
117
unique pageviews
seconds
120
average time on page
Direct Mailers
Podcast Ads
SLMT 2022-2023 podcast ad on
The Storm Skiing Podcast.