Oregon State University - February 2023 - April 2023

Be Bold Leadership Webinar Series:

A free six-session, interactive virtual series covering essential leadership topics

Campaign:
BE BOLD LinkedIn Outreach

Marketing Channels:
Web/UX, Email, LinkedIn

For this campaign, I chose to focus the audience’s attention to the term “Be Bold,” consistently reshaping it as a value shared by those overcoming leadership challenges.

Be Yourself. Be Vulnerable. Be Bold.

The purpose of the BE BOLD Leadership Webinar Series campaign was to build an organic following of leads for our updated and revamped Outdoor Industry Leadership program, a spiritual successor to the Futurist Project and the Outdoor Industry Association Skip Yowell Future Leadership Academy.

Our social media campaign targeted mid- to senior-level managers across various outdoor recreation sectors.

325

webinar participants

22

market qualified leads

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