United States Air Force - Dec 2017
Designer Handbag Bingo:
a campaign of luxury indulgence
| Treat Yo Self |
“The act of treating one’s self to something that relaxes them or that they enjoy.”
THE PROBLEM
The Fairchild Air Force Base Designer Handbag Bingo event was the first of its kind and a signature event for the 92nd Force Support Squadron. It stood out as a testament of the squadron’s mission to deliver quality events to the community.
While market research supported community attendance, I was brought onboard to lead the marketing operations to drive engagement, ticket sales, and excitement about Handbag Bingo.
THE SOLUTION
The Treat Yo Self marketing campaign blended the opulent profile of the designer handbag brands with the stalwart nature of the Airmen delivering air refueling, cargo airlift, and aero-medical evacuation missions across the world.
My marketing campaign contributed to:
187% pre-sale goal satisfaction
Let’s Take a Vote…
To ensure the success of the Designer Handbag Bingo event, we needed our bingo players. The Treat Yo Self campaign was designed to engage customers every step of the way, empowering them to lead their own path towards their winnings.
Over the course of five weeks, the Fairchild Air Force Base community voted for their favorite designer handbags through Facebook and Instagram.
Finding that Bingo! Pricing Strategy
A maximum-yield choice architecture was developed to motivate community excitement and incentivize pre-sale purchasing.
Friends Don’t Let Friends Bingo Alone
The Treat Yo Self campaign concluded with a ticket giveaway, mobilizing the community to boost event awareness and push sales to capacity.
