Hello,
I’m Antony.
I’m a marketing and strategic communications professional skilled at developing effective strategy and crafting influential stories that drive audience action and loyalty in digital environments.
What’s my secret sauce ?
I use behavioral economics in marketing to nudge desired engagement behavior and affect change.
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My Work
This portfolio is a small collection of the many strategic communications initiatives and marketing campaigns I have designed and implemented between my time as a Force Support Officer in the United States Air Force (USAF) and as the Strategic Communications and Marketing Manager for Oregon State University’s Center for the Outdoor Recreation Economy (CORE).
Regardless of the program or project, I have always turned to behavioral economics to help me plan campaigns, develop creative, and further organizational goals. While this process of cataloguing my work has showed me what’s worked and what hasn’t, it has also provided me confidence in knowing my journey is just beginning.
This is Bear, my best friend. He helps to ensure that the time between projects is spent enjoying the beautiful world we live in.